AMD and Oracle partnered to bring enterprise database performance to a new level, Oracle Exadata running on AMD processors, delivering real-time insights at global scale.
The brief asked for a film that could visualize this partnership: two distinct technological identities combining into something greater.
These are the explorations behind that film.
Three directions. Each one answered part of the question.
The gravitational direction felt truest to the brief conceptually, two forces drawn together, each retaining identity.
Glowing dust particles being born and attracting each other, dancing in space.
The gravitational direction felt truest to the brief conceptually, two forces drawn together, each retaining identity.
Glowing dust particles being born and attracting each other, dancing in space.
A cloud of floating particles (representing raw data, energy, or magic) slowly accelerates and stretches out, the particles form long, glowing streaks that mimic the look of glowing fiber optic cables.These lines twist, braid, or weave together to form a larger structure.
The simulation was built in Cinema 4D, using X-particles.
The goal was physical believability, dust that had mass, that scattered light, that behaved like matter rather than effects.
Red for AMD's processing energy. Teal for Oracle's data architecture.The moment they appeared in the same frame together was when the project found its identity.
The goal was physical believability, dust that had mass, that scattered light, that behaved like matter rather than effects.
Red for AMD's processing energy. Teal for Oracle's data architecture.The moment they appeared in the same frame together was when the project found its identity.
From the dust, the fiber optic language emerged, the particle simulation crystallizing into structured strands.
The final film took this direction. The dust stayed in the exploration.
The final film took this direction. The dust stayed in the exploration.
Client: AMD × Oracle.
Studio: Vetor Zero/Lobo.
Role: Design, animation and simulation.
Cinema 4D, Redshift, X-Particles, After Effects.
Studio: Vetor Zero/Lobo.
Role: Design, animation and simulation.
Cinema 4D, Redshift, X-Particles, After Effects.
